{"product_id":"the-art-science-of-wayfinding","title":"The Art + Science of Wayfinding","description":"\u003cp\u003e\u003cstrong\u003eThe Art + Science of Wayfinding\u003c\/strong\u003e is Carlo Giannasca's account of four decades spent helping people find their way through complex buildings and places. It argues that wayfinding is part of how a building works, not a layer of signs added once the architecture is done.\u003c\/p\u003e\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\u003cp\u003eWhen people get lost in a hospital, a museum or a transport precinct, the cost is felt as anxiety and lost confidence—and it reflects on the institution that built the place, however much the architecture cost. Giannasca's central claim is simple: good wayfinding makes a building more human. Whether it succeeds depends largely on when it enters the design process.\u003c\/p\u003e\n\u003cp\u003eDrawing on Frost*collective's 30-year practice in integrated place branding and wayfinding, the book works through 19 case studies from the studio's portfolio in Australia and abroad. It is written for two audiences at once: the designers who plan wayfinding systems, and the clients who commission them and need to know what good work requires, when to bring it in, and what it costs to get it wrong. Written and designed by Giannasca himself, it closes on the questions that the most successful projects asked at the very start.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA practitioner's case for wayfinding as an integral part of architecture and place-making\u003c\/li\u003e\n\u003cli\u003e19 case studies drawn from Frost*collective's international portfolio\u003c\/li\u003e\n\u003cli\u003eAddresses both designers and the clients who commission their work\u003c\/li\u003e\n\u003cli\u003eWritten and designed by the author, one of Australia's most experienced wayfinding designers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWhy wayfinding fails when it is treated as a finishing touch\u003c\/li\u003e\n\u003cli\u003eHow timing within the design process shapes the outcome\u003c\/li\u003e\n\u003cli\u003eWhat clients should ask for, and when to commission it\u003c\/li\u003e\n\u003cli\u003eLessons from hospitals, cultural institutions, urban precincts and workplaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\u003cp\u003eCarlo Giannasca is a partner and Chief Operating Officer of Frost*collective in Sydney. A graduate in visual communications from Sydney College of the Arts, he began his career at Emery Vincent Design before co-founding Frost Design with Vince Frost. His wayfinding and environmental design work includes Barangaroo, Northern Beaches Hospital, the Qantas headquarters and Sequis Tower in Jakarta, and he speaks regularly at universities and design conferences. This is his first book.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003eDimensions: 220 × 280 mm\u003c\/li\u003e\n\u003cli\u003ePages: 304\u003c\/li\u003e\n\u003cli\u003eLanguage: English\u003c\/li\u003e\n\u003cli\u003eISBN: 9780646739144\u003c\/li\u003e\n\u003cli\u003ePublisher: Frost*collective\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Wayfinding and environmental graphic designers, architects, developers and facility managers who commission wayfinding, and anyone interested in how people navigate the built environment.\u003c\/p\u003e","brand":"Frost*collective","offers":[{"title":"Default Title","offer_id":51474052350177,"sku":"9780646739144","price":120.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1116\/0464\/files\/9780646739144.jpg?v=1794460017","url":"https:\/\/bookshopbyuro.com\/products\/the-art-science-of-wayfinding","provider":"Bookshop by Uro","version":"1.0","type":"link"}