It's a Complement: Color Palettes in Graphic Design takes the full spectrum of contemporary colour practice — from high-saturation maximalism to restrained neutrals — and grounds it in real projects by leading designers working across visual identity, packaging, and promotional media.
About This Book
Colour decisions in graphic design are rarely intuitive — they require an understanding of psychology, cultural context, and the shifting logic of contemporary trends. This collection, edited by Joann Chung and Anton Tan, opens with a treatise on colour psychology before moving into applied modern colour theory, giving readers the conceptual scaffolding to read the projects that follow. The work spans the full saturation range: bold, maximalist palettes sit alongside the quieter registers of low-saturation and neutral compositions. Across visual identity, packaging, and promotion design, the book demonstrates how colour palette creation operates as a discipline in its own right — one that must reconcile client identity with contemporary colourways across a wide range of media and contexts.
Key Features
- 240 pages of curated colour palette case studies spanning visual identity, packaging, and promotion design
- Edited by Joann Chung and Anton Tan
- Published by Gingko Press, ISBN: 9781584238003
What You'll Discover
- How colour psychology informs palette decisions before a single design choice is made
- The distinct design logic of high-saturation maximalism versus low-saturation and neutral palette building
- How leading designers navigate the relationship between client visual identity and contemporary colour trends
- Applied colour theory across a wide range of media including packaging, promotion, and visual identity systems
About the Author
This volume is edited by Joann Chung and Anton Tan. Further biographical details are [Details available upon request].
Specifications
- Format: Softcover
- Pages: 240
- Dimensions: 19 x 25 cm
- Language: English
- ISBN: 9781584238003
- Publisher: Gingko Press
- Publication Date: [Details available upon request]
Perfect For: Graphic designers, brand identity practitioners, art directors, and design students developing a working command of colour theory and palette construction.