Do Design makes a quiet but serious argument: that beauty, utility, and honesty are not aesthetic preferences but foundational principles for anyone who makes things — websites, furniture, businesses, or anything in between.
About This Book
At a moment when speed and multitasking dominate creative work, Do Design asks us to slow down and reconsider what we are actually producing and why. Alan Moore draws on examples from Apple, Yeo Valley, and Blitz Motorcycles to explore how simplicity, craft, and intentionality can raise the quality of what we make. This is not a technical manual but a philosophical reorientation — a case for embedding beauty and considered design thinking into creative process from the outset. It speaks directly to designers, makers, and anyone responsible for shaping objects, experiences, or organisations.
Key Features
- 112 pages of concise, argument-driven design philosophy with real-world case studies
- Case studies include Apple, Yeo Valley, and Blitz Motorcycles
- Published by The Do Book Company
What You'll Discover
- Why simplicity, utility, and honesty function as guiding principles rather than stylistic choices
- How to shift focus from the product alone to the full experience surrounding it
- The argument that beauty is not a luxury but a prerequisite for work that endures
- Practical reframing of creative process — what to make, how to make it, and the reasons that matter
About the Author
Alan Moore is a designer whose work engages with craft, creativity, and the ethics of making. In Do Design, he draws on a range of industries and makers to build his case for beauty and intentionality as core creative values. Further biographical details are [Details available upon request].
Specifications
- Format: Paperback
- Pages: 112
- Dimensions: 120 x 178 mm
- Language: English
- ISBN: 9781907974281
- Publisher: The Do Book Company
- Publication Date: [Details available upon request]
Perfect For: Designers, makers, and creative practitioners seeking a philosophical grounding for their practice — and anyone asking whether the things they produce are genuinely worth making.