HAY charts the twenty-year rise of one of Scandinavia's most influential design brands, tracing how Rolf and Mette Hay built a company whose products and retail environments reshaped contemporary furniture and object design.
About This Book
Published to coincide with HAY's 20th anniversary, this volume is as much a document of a design philosophy as it is a brand retrospective. Founded in 2002, HAY grew by attracting some of the most compelling designers working today — Ronan and Erwan Bouroullec, Muller Van Severen, Doshi Levien, GamFratesi — and by forging collaborations with COS, IKEA, and SONOS, among others. What the book captures is not simply product history but the particular alchemy of HAY's aesthetic sensibility: democratic yet refined, commercial yet uncompromising. Essays, designer interviews, and an illustrated timeline make this an essential reference for anyone tracking the trajectory of contemporary Scandinavian design.
Key Features
- 240 pages of essays, designer interviews, and over 300 images spanning two decades of product and brand history
- Foreword by John Hoke, Chief Design Officer of Nike
- Features designers including Ronan and Erwan Bouroullec, Muller Van Severen, Doshi Levien, and GamFratesi, and collaborations with COS, IKEA, and SONOS
- Published by Phaidon, 2002
What You'll Discover
- How Rolf and Mette Hay's founding vision shaped a brand identity that holds across product design, retail environments, and commercial collaboration
- The working relationships between HAY and its international roster of designers, explored through first-hand interviews
- An illustrated timeline of key milestones that reveals the pace and logic of HAY's growth over twenty years
- The terms on which HAY navigated partnerships with major global brands without diluting its design language
About the Author
[Details available upon request]
Specifications
- Format: Hardcover
- Pages: 240
- Dimensions: 200 x 270 mm
- Language: English
- ISBN: 9781838665647
- Publisher: Phaidon
- Publication Date: 2002
Perfect For: Interior designers, product designers, and design students with an interest in contemporary Scandinavian design, brand-building, and the designer-manufacturer relationship.