A New Program for Graphic Design is the first communication-design textbook conceived expressly for the 21st century, structuring its instruction around three foundational courses — Typography, Gestalt, and Interface — to build fluency in visual literacy from the ground up.
About This Book
Where most design education remains anchored to either vocational training or fine-art tradition, this book positions graphic design as a liberal art — a discipline that shapes how knowledge moves across every field. David Reinfurt draws on a lineage of mid- to late-20th-century pedagogical models, synthesising the work of Max Bill, György Kepes, Bruno Munari, and Stewart Brand into a curriculum that is both historically grounded and oriented toward contemporary networked communication. Through progressive assignments and in-depth historical case studies, it serves equally as a classroom text and a self-directed guide for designers at any stage — including students arriving from architecture, the humanities, or the sciences.
Key Features
- 256 pages of progressive assignments, historical case studies, and design instruction across Typography, Gestalt, and Interface
- Author: David Reinfurt
- References work by Max Bill, György Kepes, Bruno Munari, and Stewart Brand, among others
- Published by Inventory Press / D.A.P., ISBN 9781941753217
What You'll Discover
- How Typography, Gestalt, and Interface function as interconnected foundations rather than separate technical skills
- The pedagogical lineage connecting mid-20th-century design thinkers to the principles governing contemporary visual communication
- A framework for understanding graphic design as a liberal art with relevance across architecture, science, and the humanities
- How progressive assignment structures can build design literacy for students with no prior visual training
About the Author
David Reinfurt is a designer, writer, and educator whose practice engages the history and theory of communication design. A New Program for Graphic Design distils his teaching into a structured, accessible curriculum built for the realities of 21st-century design education.
Specifications
- Format: Paperback
- Pages: 256
- Dimensions: 150 x 230mm
- Language: English
- ISBN: 9781941753217
- Publisher: Inventory Press / D.A.P.
- Publication Date: [Details available upon request]
Perfect For: Graphic design students, architecture and communication design educators, interdisciplinary practitioners seeking a structured foundation in visual literacy, and anyone working to understand how information is shaped and disseminated in networked environments.