Process: Visual Journeys in Graphic Design pulls back the curtain on logo and mark-making by presenting over 1,500 individual sketches from Stockholm studio BankerWessel, annotated to reveal the actual reasoning behind every decision — not the polished outcome, but the thinking in motion.
About This Book
Most graphic design books show results. Process: Visual Journeys in Graphic Design shows the work — the dead ends, the pivots, the incremental refinements that precede a resolved mark. Across fourteen projects for clients spanning art, music, and fashion, BankerWessel's sketching process is laid bare with annotations that make visible what is usually discarded or hidden. This revised and expanded second edition adds two new case studies and an essay by designer Richard Baird titled 'In Search of Originality', extending the book's inquiry into what it actually means to create something new in identity design. Essential reading for graphic designers, brand strategists, and students serious about process.
Key Features
- 144 pages of annotated sketches, process documentation, and identity design case studies
- Contributors: BankerWessel (studio work), Richard Baird (essay: 'In Search of Originality')
- Notable case studies include marks for Hasselblad Foundation and Fotografiska
- Published by Counter-Print, 2022
What You'll Discover
- How BankerWessel navigates the gap between an initial concept and a resolved logotype, documented sketch by sketch across fourteen real commissions
- The role of annotation in design thinking — how naming and describing marks in progress sharpens, rather than constrains, creative decision-making
- How identity design operates across distinct cultural sectors, with clients drawn from art institutions, music, and fashion
- Richard Baird's critical framework for originality in graphic design, and the questions it raises about influence, reference, and authorship
About the Author
BankerWessel is a Stockholm-based graphic design studio whose work spans identity, logotype, and mark-making across art, music, and fashion clients. Richard Baird is a designer and writer whose contributed essay, 'In Search of Originality', anchors the book's expanded second edition.
Specifications
- Format: Softcover
- Pages: 144
- Dimensions: 240 x 320mm
- Language: English
- ISBN: 9781916126114
- Publisher: Counter-Print
- Publication Date: 2022
Perfect For: Graphic designers and brand strategists interested in identity and mark-making process; design students studying logo development and creative methodology; educators seeking annotated, real-world case studies for studio teaching.