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Super Normal: Sensations of the Ordinary by Naoto Fukasawa - compact paperback with minimal typographic cover

Super Normal: Sensations of the Ordinary

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Super Normal: Sensations of the Ordinary is the collaborative manifesto from Jasper Morrison and Naoto Fukasawa that maps a design philosophy through 204 carefully chosen everyday objects, tracing the line between the anonymous and the enduring.

About This Book

What makes an object feel right without drawing attention to itself? That is the central question Morrison and Fukasawa set out to answer when they assembled this collection of super normal design. Ranging from anonymous utilitarian objects to acknowledged classics by Jacobsen, Rams, Bill, and Noguchi, the selection also includes work by a younger generation — Newson, Grcic, the Azumis, and the Bouroullecs. The result is less a survey than an argument: that the most resolved design transcends moment and context, existing outside trend or authorship. For designers, students, and collectors interrogating the relationship between function, familiarity, and form, this book is essential reading.

Key Features

  • 128 pages documenting 204 everyday objects spanning anonymous design and acknowledged 20th-century classics
  • Curated and written by Jasper Morrison and Naoto Fukasawa
  • Case studies include work by Jacobsen, Rams, Bill, Noguchi, Newson, Grcic, the Azumis, and the Bouroullecs
  • Published by Lars Mueller

What You'll Discover

  • How Morrison and Fukasawa define super normal design as a quality located beyond the constraints of time and trend
  • The relationship between anonymous, authorless objects and named design classics — and what they share
  • How a generation of contemporary designers, including Newson and Grcic, continues a lineage rooted in the ordinary
  • A framework for reading familiar objects as sites of latent design intelligence, already present and available

About the Author

Naoto Fukasawa is a Japanese industrial designer known for products that integrate seamlessly into everyday behaviour. Jasper Morrison is a British designer whose practice is grounded in a sustained inquiry into the nature of normality in objects. Together, they developed the super normal concept as a shared position on what design at its most resolved actually looks like.

Specifications

  • Format: Paperback
  • Pages: 128
  • Dimensions: 148 x 200 mm
  • Language: English
  • ISBN: 9783037781067
  • Publisher: Lars Mueller
  • Publication Date: [Details available upon request]

Perfect For: Industrial and product designers, design students and academics exploring object theory, and collectors drawn to the philosophy of anonymous and everyday design.