Braun: Designed to Keep is the most comprehensive history ever published of the German electronics brand whose functional and aesthetic principles reshaped the language of modern product design — and whose influence continues to define how household objects are conceived and made.
About This Book
Few brands have exerted as lasting a grip on product design as Braun. Since 1921, its commitment to simplicity, usefulness, and longevity has produced objects that feel less like consumer goods and more like propositions about how we should live. This volume, written by Klaus Klemp, unfolds across three sections to trace the company's defining moments, core identities, and the key figures who shaped its culture. Brand-new photography of iconic products sits alongside never-before-published archival images, drawings, advertisements, and internal correspondence — all woven into a narrative that situates Braun's design philosophy within the broader cultural and political history of Germany. Essential reading for anyone serious about industrial design history.
Key Features
- 400 pages of new product photography, archival images, drawings, advertisements, and internal documents across more than 500 images
- Written by Klaus Klemp
- Published by Phaidon, ISBN 9781838663896
What You'll Discover
- How Braun's design culture — built on functional and aesthetic principles — achieved worldwide impact and continues to influence product design today
- Never-before-published archival material including internal documents and correspondence that recontextualise the brand's history
- Profiles of key creative and leadership figures whose contributions reinforced Braun's design legacy and illuminate the human processes behind the products
- How Braun's core values — simplicity, usefulness, and longevity — changed the way household products are perceived, designed, and used
About the Author
Klaus Klemp is the author of this definitive history of Braun. Further biographical details are [Details available upon request].
Specifications
- Format: Hardcover
- Pages: 400
- Dimensions: 25.91 x 29.85 x 3.49 cm
- Language: English
- ISBN: 9781838663896
- Publisher: Phaidon
- Publication Date: [Details available upon request]
Perfect For: Industrial and product designers, design historians, students of 20th-century modernism, and collectors with a serious interest in the Braun legacy and German design culture.