Publisher: Thames & Hudson, ISBN: 9781915392114, Author: Jon Dowling, Format: Hardback, 29.9 x 1.4cm, 200pp
Explore how icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping the evolution of visual communication.
Icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping our digital world, transcending language barriers and providing a visual shorthand for complex ideas. In today's fast-paced digital landscape, brands communicate through a fusion of visual and verbal elements, catering to the brevity of texting and social media, as symbols, pictograms, and visual shortcuts take centre stage.