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Iconic: Icons & Pictograms in Design Today

Iconic: Icons & Pictograms in Design Today

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Publisher: Thames & Hudson,  ISBN: 9781915392114, Author: Jon Dowling, Format: Hardback, 29.9 x 1.4cm, 200pp

Explore how icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping the evolution of visual communication.

Icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping our digital world, transcending language barriers and providing a visual shorthand for complex ideas. In today's fast-paced digital landscape, brands communicate through a fusion of visual and verbal elements, catering to the brevity of texting and social media, as symbols, pictograms, and visual shortcuts take centre stage.