No Finish Line is Nike's published research project mapping design's next 50 years — a structured inquiry into how sport, technology, manufacturing, and human potential might converge to reshape what design can become.
About This Book
Framed as a speculative research project rather than a retrospective, No Finish Line sets out Nike's design vision for the coming decades by interrogating five fundamental shifts: from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial. It is less a corporate monograph than a proposition — that design is not an outcome but an ongoing process. Essays by Sam Grawe chart these trajectories with analytical rigour, while speculative fictions by Geoff Manaugh open the conversation to imagination. For designers, strategists, and anyone working at the intersection of innovation and material culture, this book treats sport design as a genuinely critical discipline.
Key Features
- Foreword by Nike's Chief Design Officer
- Essays by Sam Grawe, author of Nike: Better is Temporary, tracing five major design shifts
- Speculative fictions by writer Geoff Manaugh
- Published by Actual Source, ISBN 9798987264805
What You'll Discover
- How Nike frames the transition from designing discrete products to building design platforms with systemic reach
- The argument for moving sport design beyond elite performance toward universal access — and what that demands of designers
- A model of sustainable design thinking that pushes past circularity into symbiosis with natural systems
- How sensorial and experiential dimensions are reshaping what "performance" means as a design brief
About the Author
[Details available upon request]
Specifications
- Format: Softcover
- Pages: [Details available upon request]
- Dimensions: 13.5 x 21 cm
- Language: English
- ISBN: 9798987264805
- Publisher: Actual Source
- Publication Date: [Details available upon request]
Perfect For: Designers and strategists interested in the futures of sport design, innovation culture, and the evolving relationship between technology, manufacturing, and human performance.